Yet another major studio has announced that it will use artificial intelligence in its games in the future, despite the potential impact on product quality and the real-world impact the technology has on employees. Recently, it was revealed that Blizzard will soon be introducing an AI art generation tool called Blizzard Diffusion. This tool is trained on Blizzard art to recreate Blizzard’s distinctive style. This comes in the wake of further gaming industry layoffs that have affected studios large and small.
Despite the fact that the use of AI has so many drawbacks, especially when it comes to creating art, people can’t stop praising AI as the future. We have written about this over and over again on our website. After all, real creativity, real innovation, and real talent don’t come from AI. Artificial intelligence is trained on existing datasets, so you can’t create something that isn’t public. This means, of course, that you can’t actually create one. It just replicates, reconfigures, and regurgitates.
Still, the studio continues to embrace it, with a few exceptions. Take-Two’s CEO recently said that game development is the “human domain.” However, Ubisoft has a ghostwriter AI that writes NPC dialogue. Squanch Games in High On Life he used AI art. Developers including Ninja Theory use his AI voice acting. And now Blizzard is using AI to generate concept art. According to Chief Design Officer Allen Adham, Blizzard Diffusion is used to “generate the concept of the game environment and characters and their outfits for his art”, as well as “autonomous and intelligent in-game NPCs” and “procedural assistance”. level design.
You can only yell into the void about AI before you lose your voice. Companies will continue to do this no matter how much people warn of the risks. Because it keeps employees fired. You can have an art department made up of just people who know how to type a prompt into a box, so they can spit art out based on what the company has already created. I understand that. Games are expensive to make, and the price is getting higher and higher for both developers and players. It’s surprisingly unsustainable and something has to give.
Naturally, AI can help cut costs by removing headcount from notoriously labor-intensive industries, but it will have its own set of problems. If the AI were trained on the wider internet, like Stable Diffusion for which it is named, it could run into copyright issues. Otherwise you can’t remotely create a new one. This is because the company has a limited amount of Blizzard art that can be supplied to the program, far less than other AI generators have access to. People love aesthetically pleasing video games that explore unique sensibilities, human themes. AI art doesn’t give Blizzard’s games the touch that makes their products successful.
If you have to give something away, it shouldn’t be human creativity. Keep your games short and cut down on unnecessary padding that studios hate anyway. It doesn’t force developers to try hard to set the scope of the game just right and meet unrealistic standards created by businessmen. Let’s cut CEO salaries too. Because if you’re making millions of dollars while laying off people, you’re not doing your job well either way. But don’t outsource your creativity to a machine that can’t do it.
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